What Customers Want
Makes you stop and think.
Ok, ok , i know it's not easy to keep your temper when you have in front of you a crazy client, but those are not all of the clients.
If you go to a store and instead of being answered your questions, the seller asks you to leave ( or gets the bodyguards to get you out :)) ) would you ever go back to the same shop chain? I think not! Or if you ever had the misfortune to speak to an operator that was rude with you, at the end you never wished him well?
According to a study ( you can read more about it in here) from 100 clients unhappy with the customer care , at least 65 will not come back . Of course you are happy if they bought in the first place, but if the don’t? You loose money right?
Customer care is, and always have been, the core of a selling business. Don't take care of that and in the end the business will suffer. And I'm not talking only about sells. I'm talking about the kind of problems that involve officials (yes my friends from OPC - we have a love-hate relationship: they love me, i hate them and so on). In the end, if you don’t take care of the internal problems you loose.
So, it’s a matter to sit on if you want to work in sales is it not?
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