It happens even to the biggest companies!

I was watching the other day a commercial on TV. Cosmetic product made by L’Oreal, promising lashes with over 60% longer featuring Penelope Cruz. Now I don’t know about you but honestly now, if you have short lashes Nothing will make them longer with 60% over a brush pass like Miss Penelope has.

So, my curiosity got better off me (yes, yes I know the cat died young because of that, but at least she died smart) and I looked up the product on the net. Imagine my surprise, when I found some interesting articles about this.
Seems like someone forgot to mention in the commercial that the lady had false lashes.
So, besides the nice kick L’Oreal got from Advertising Standards Authority (ASA) they also where obliged to put on the screen a to ads whenever models are shown wearing false lashes.
Now that is only a part of the story. It seems that, beside the false lashes, they cannot also prove the 60% length.
Are you surprised? I'm not. To find out why, read more
Advertisements usually uses vague promises to sell a product.
“Use our product and see up to 60% longer lashes” witch could mean that, you can see up to 60% longer lashes, but you can also see 0% and lots of mascara.

Isn’t that nice…

♫ Maggie Reilly singing Everytime we touch...

Love the song :D

What Customers Want

Makes you stop and think. 

Ok, ok , i know it's not easy to keep your temper when you have in front of you a crazy client, but those are not all of the clients.

 If you go to a store and instead of being answered your questions, the seller asks you to leave ( or gets the bodyguards to get you out :)) ) would you ever go back to the same shop chain? I think not! Or if you ever had the misfortune to speak to an operator that was rude with you, at the end you never wished him well?

According to a study ( you can read more about it in here)  from 100 clients unhappy with the customer care , at least 65 will not come back . Of course you are happy if they bought in the first place, but if the don’t? You loose money right?

Customer care is, and always have been, the core of a selling business. Don't take care of that and in the end the business will suffer. And I'm not talking only about sells. I'm talking about  the kind of problems that involve officials  (yes my friends from OPC - we have a love-hate relationship: they love me, i hate them and so on). In the end, if you don’t take care of the internal problems you loose.

So, it’s a matter to sit on if you want to work in sales is it not?