It happens even to the biggest companies!

I was watching the other day a commercial on TV. Cosmetic product made by L’Oreal, promising lashes with over 60% longer featuring Penelope Cruz. Now I don’t know about you but honestly now, if you have short lashes Nothing will make them longer with 60% over a brush pass like Miss Penelope has.

So, my curiosity got better off me (yes, yes I know the cat died young because of that, but at least she died smart) and I looked up the product on the net. Imagine my surprise, when I found some interesting articles about this.
Seems like someone forgot to mention in the commercial that the lady had false lashes.
So, besides the nice kick L’Oreal got from Advertising Standards Authority (ASA) they also where obliged to put on the screen a to ads whenever models are shown wearing false lashes.
Now that is only a part of the story. It seems that, beside the false lashes, they cannot also prove the 60% length.
Are you surprised? I'm not. To find out why, read more
Advertisements usually uses vague promises to sell a product.
“Use our product and see up to 60% longer lashes” witch could mean that, you can see up to 60% longer lashes, but you can also see 0% and lots of mascara.

Isn’t that nice…